Can Grape ID Kill Spam for Good? Rob Andersen Thinks So

How a former hovercraft builder is taking on the internet’s oldest plague with open-source tech, swipeable ads, and an AI-powered identity agent.

If you’ve ever wished you could wipe spam off the internet forever, Rob Andersen wants to hand you the broom.

Rob — known locally and online as “The Anti-Spam Guy” — is the founder of Grape ID, a startup based in Arizona with one goal: eliminate spam at the root level by changing how we interact with digital attention. “Spammers want our attention because they can monetize it,” Rob said during a recent AZTF News livestream. “So instead of letting them steal it, why not make them pay us directly for it?”