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How Arizona Farmer Wyatt Ross Is Reinventing D2C With Bonehead Dog Food

How Arizona Farmer Wyatt Ross Is Reinventing D2C With Bonehead Dog Food

From Cattle to Canines: The Arizona Rancher Rethinking Agricultural Waste

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Harper Writes
Jun 26, 2025
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How Arizona Farmer Wyatt Ross Is Reinventing D2C With Bonehead Dog Food
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Most people don’t think of cattle ranches and raw dog food in the same breath. But for sixth-generation Arizona farmer Wyatt Ross, the connection is obvious — and increasingly, profitable.

Wyatt is the founder of Bonehead, a direct-to-consumer (D2C) raw dog food brand that’s flipping the script on agricultural waste and unlocking new revenue streams for ranchers. His story isn’t just about beef or branding. It’s about legacy, innovation, and creating new value from overlooked byproducts.

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