NEON Ignites: A Five-Year Journey Transforming Arizona’s Venues

From rideshare tablets to resort screens—how Eli Chmouni turned a pivot into a platform

Publishers Note → It has been an absolutely joy to follow Eli’s journey from when I first met him as a student at Arizona State and he was a mentor of mine for a brief period of time. His journey has not been straightforward, but seeing him rise out of COVID with an amazing product is what Arizona founded DNA is about.

Harper Writes

did a great job covering this story, but I just wanted to pop in and say Eli is a prime example of the best Arizona has to offer. We are lucky to have him building here - Mat Sherman

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For the past half-decade, Arizona startup NEON has been quietly installing bright new screens and curated music systems in local eateries, shops and hotels. By spring 2025 its efforts were paying off: Scottsdale’s Fairmont Princess resort announced it had chosen NEON as its digital signage and content provider, and at the National Restaurant Association Expo the company unveiled a major hardware partnership with DSA Signage.